The simple and transparent way of making mobile payments
2020
Responsible for
Led the concept definition, ideation, and visual design efforts for Samsung Pay in Germany, working closely with stakeholders from various local corporations and partners.
Conducted design research, developed high-fidelity UX prototypes, and collaborated with a team of UX designers and software engineers to ensure a straightforward user flow and credible financial service experience that maintained Samsung Pay's existing UX identity while catering to German users' preferences.
Leveraged various methodologies such as desk research, brainstorming, post-it, persona, user journal, user flow, and quick prototyping to categorize and organize the feature list, form the information architecture, and optimize the Home tab and card detail screen for the specific market conditions and contract terms of the German banking market.
Project Duration
4 months
Tools used
Sketch, Figma, Adobe CC
Team
Taekyeung Lim, Hyunjung Kim
Partner
Solaris Bank, VISA
TL;DR
Samsung Pay, a device-embedded mobile payment service, was already serviced in dozens of countries worldwide. While it’s available in many European markets, Germany was always missing from the list. The project aimed to develop Samsung Pay, a comprehensive mobile payment solution that allows secure and contactless payments on millions of Samsung devices in Germany.
However, the unique market conditions posed many challenges for Samsung's existing model. The German banking market is highly fragmented, resulting in lengthy negotiations and technical integrations with each bank before a significant market share could be obtained. Samsung sought to ensure a competitive advantage and superior feature set while becoming part of the value chain for payment/card products.
The solution required issuing a Samsung Pay Card with an additional set of competitive features compatible with the Samsung Pay app, catering to German consumers' preferences for debit card UX.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Samsung.
Final Designs
#1
Instant digital identification
By partnering with Solaris and leveraging their innovative identification method "Bank Ident," we transformed Samsung Pay's onboarding process. Now, users can easily verify their identity through a secure microtransaction and digital signature, enabling us to onboard customers in high volumes, 24/7.
#2
Installment loans (SplitPay)
Revolutionizing Samsung Pay, the integration of Solaris' Splitpay simplifies the payment process, allowing users to easily convert purchases into convenient installments. The enhanced user experience focuses on accessibility and intuitive functionality.
#3
Guidance Illustrations
Leveraging Samsung Pay's design system and language, I strategically customized the structure and incorporated illustrations in the German version of Samsung Pay Home, seamlessly guiding users through the sign-up process while maintaining a cohesive user experience.
How to use
Video source from Solaris Bank